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Our Mission

Brand New Day (BND) was created to form a collective commitment by all to eliminate the incidence of suicide and relieve the negative stigma associated with mental illness. Our products serve as a physical symbol, a promise to ourselves and others, to ask for help and help those who ask.

We are dedicated to providing a physical symbol to those who are struggling, as well as partnering with nonprofit organizations who lead the fight against mental illnesses and suicide. For each bracelet purchased, one is donated to the Surviving the Teens program at Cincinnati Children's. In addition, a portion of all Wellness Wear sales is donated to Grant Us Hope in an effort to further enhance the programs they are providing to the schools and community. Our goal is to help everyone affected see that tomorrow is a Brand New Day.